if you've ever visited blue13creative.com, or seen some of the messages on our soon-to-be released quantum t-shirts, you'd know that i'm into eastern philosophy. a rittle perspective does a body good. :)
a few enlightened jewels that i hold dear (i.e. compassion, moderation and humility) are pillars of taoist philosophy and my personal ideology. and as much as i dislike using such intangible principles with regards to industry, there are some tangible associations between a refined mindset and a successful creative enterprise.
this week at NxLevel, we explored the concept of a customer-driven philosophy and the importance of a positive customer experience. one infallible method for ensuring that customers have a pleasant experience is for business owners and leaders to create a sense of loyalty between company and client. like confucius say, "the scholar does not consider gold and jade to be precious treasures, but loyalty and good faith."
true, the theoretical scholar may be less motivated to make money than the proverbial starving artist turned entrepreneur, but the relation between the two is legitimate. we've seen what can happen when enterprise abandons a sense of customer appreciation (we're collectively looking at you, wall street). so one could argue that if a business, particularly one in the creative sector (assuming we're the ones accustomed to living without the precious gold and jade) were to make bottom lines less critical and focus more on creating loyal relationships, then increased sales and profits and happy times would manifest more readily.