In truly WhatBOX? fashion, Fox is banking on a multi-screen strategy to promote one of its newest shows New Girl. Starring Zooey Deschanel, the new comedy series from executive producer/writer Liz Meriwether (No Strings Attached) is about a newly-single woman who takes up residence with three male roomies. Heyo!
In an attempt to generate some buzz for the upcoming program, Fox released the show's pilot online this week available via iTunes. (Here's a direct link to the episode.) And, the net says, the pilot will be up on its own site and Hulu starting Sept. 13.
Some of you probably remember that not too long ago, Fox implemented its authentication pay-wall for certain content online. It's only been a couple weeks since the net started requiring viewers to prove they're paying subs.
So what happens once the show airs?
Well, Fox says the pilot will be available for a limited time, as the show is set to launch the following week on the net's linear channel. At that point in time the pilot will come down off the interwebs...
NYMag says the giveaway marks only the second time a US broadcaster has ever given away an entire pilot episode prior to the network premier.
And, it shouldn't surprise many why Fox chose the iTunes platform as one of its vehicles to share the sneak peek as reports keep reminding us how much video is being watched on iPhones and iPads. (Says ABI Research, revenue from mobile video services is expected to top $2B worldwide by 2013.)
Fox is now committed to six new series for the 2011-12 season: Terra Nova, The X Factor, Allen Gregory, Napoleon Dynamite, Alcatraz and The New Girl. We'll see how the multi-screen strategy works in a couple weeks. •
WhatBOX? is a weekly column featured in The Morning BRIDGE newsletter for executives, programmers and business leaders across the multiplatform industries. WhatBOX? is an article about compelling content... and how today's programming is being delivered via the silver screen, the flat-screen, the computer screen and the mobile screen. - matthew colella is the creative director at blue13creative and a media consultant for The Morning BRIDGE parent company MediaBiz.
quickies:
film: the colorado film & video association is having its 'state of the state' discussion about film in colorado. moderated by our friend from the colorado office of film, tv and media laura grey, this free event will help facilitate ideas to bring film biz to our local creatives and economy. the forum is wednesday, sept. 21 at 7:30 at the film center. amazing panelists should make for a stimulating night. don't miss the post-event reception after. more details at arts & venues. --- and in the not-so entrepreneurial news category, the denver film society is running its 3rd annual architeture + design film series all through september. check the schedule here.
research: as america's unemployment rate hovers around 9% (ouch), our nation longs for entrepreneurs. a new aflac study says 77% of U.S. adults employed full or part time (and not self-employed) would leave their current position to become an independent entrepreneur. the ability to set your own hours, spend more time w/ family and friends, not have to deal w/ office politics and not having a daily commute were all cited as reasons why... (entrepreneurs everywhere were heard saying: no sh*t?) --- the state entrepreneurship index says these are the 5 best and worst states for entrepreneurs.
blogs: full-time blogger shaun connell shares his "5 things i wish i knew when i started blogging" here. good stuff. --- rejected by adsense? don't fret. here's 5 alternatives to the google monster.
online: people like to gamble. i like to gamble. now there's a service called gambling builder that allows you to run your own online casino for $10/year. your job is simply to drive traffic. might not be for everyone, but check it out if betting is your thing. --- musicians looking to sell their music should explore vibedeck, a free direct-to-fan music sales solution. did i mention it was FREE? details here.
contests: the 13th(!) annual great american song contest is accepting entries through oct. 28. the event awards 45 winners in 9 categories with $10K in prizes. details here.
education: red rocks community college is offering two new mobile device course that help creative folk develop their own mobile apps for iDevices. get details here. --- short notice, but metro denver SBDC is having a business brown bag (BBB) on how to successfully run a daily deals promo. class runs thursday, sept. 8 from 11.30am to 1pm. info and registration details here. --- and be sure to check out create denver's new saturday morning sessions tailored specifically for members of denver's creative business community. so much great content - get info here.
news: here's a compelling article on why you shouldn't hire grad students... •
"nothing stops the man who desires to achieve. every obstacle is simply a course to develop his achievement muscle. it's a strengthening of his powers of accomplishment." - thomas carlyle, writer and historian •
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